Since the internet boomed within the past couple decades, top corporations and organizations always seem to have a handle on their website domains. For instance, want to purchase a Mac or iPhone? Go to Mac.com or iPhone.com and you’ll get redirected to apple.com – pretty bare basic marketing (and a common sense approach).
Sure it’s not always that simple, but most companies have the foresight to get their domains before they make any strategic moves or announcements to keep their trademarks safe.
Any joker with a computer can go to godaddy.com and register a domain for $8.
Recently, an organization as notable as the storied Boston Red Sox got beat by the oldest domain trick in the book. They are opening a new Spring Training Facility in Florida called JetBlue Park at Fenway South. While executives were throwing around millions of dollars to secure naming rights and building a beautiful new ballpark, they overlooked registering the domain name JetBluePark.com
Currently if you go to jetbluepark.com you are redirected to the website of the Red Sox’s biggest rival, the dreaded New York Yankees. It will be interesting to see what the Red Sox do about this problem.
Read the full story at: http://network.yardbarker.com/mlb/article_external/cubs_fan_brilliantly_screws_over_the_red_sox/10053580
